Join the waitlist and supercharge your AI Skills!
Dial up your impact with AI Essentials
Brad Swanson is adding new dates for the workshop to take your AI skills to 11!

Unlock everyday AI superpowers
From summarizing meetings to generating standout presentations in minutes.

Tailor AI to your workflow
Create custom GPTs, prompt templates, and job-specific tools with ease.

Go beyond the basics
Analyze complex documents, build prototypes fast, and explore next-gen features like speech-to-speech coaching.
About us
Optimizing for Impact isn’t just another consultancy. It’s a collective of talented innovators with decades worth of high impact results. We deeply believe in enablement... building lasting, high impact capabilities... for leaders, for teams, for entire organizations.
We guide bold leaders ready to upgrade how their orgs actually work...
Not more process. Not prettier decks. We enable real shifts in how decisions get made, how teams get unstuck, and how AI stops being a buzzword and starts delivering results.
We help leadership teams:
✅ Move faster with less friction
✅ Focus energy on what actually drives value
✅ Make AI a multiplier, not a side project
And we do it without transformation theater or bloated roadmaps... because time-to-value matters now more than ever.